Monday, October 17, 2011

A Leader in Recruiting and Staffing-- How Aerotek "Fit People Perfectly"


      Aerotek is a leader in the recruiting and staffing industry. With nearly three decades in the recruiting and staffing industry, Aerotek has developed the knowledge and skills to deliver the perfect fit between a candidate and an employer. Aerotek is devoted in bringing great people and great organizations together.  Team Unity looks into Aerotek’s strengths serving as not only a financially successful organization, but a company for which you would want to work.  Following are a few take-away points:


 1) Promote Diversity
Most Valued Partner (MVP) Program
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  • Aerotek looks to promote diversity both within their employee base and to help companies hire diverse employees.
  • They have received numerous awards for their diversity initiatives as an equal opportunity employer.
  • This allows them to have numerous different perspectives so that they can constantly adjust to different needs.
  • They are also able to reach a diverse client base due to their understanding and appreciation of different cultures.
2)  Motivation at the work place
  • Incentive based fiscal rewards help to motivate employees to always at their best.  They are motivated to do well because they know that their hard work and sill will be recognized and rewarded with benefits.
  • Employees are also reminded that are doing great work for people that have a great need for a job in this tough economy.  They are helping to boost the economy and this positive feeling keeps them going.

    3) Communication and teamwork
  •        Managers and employees are able to communicate effectively through open lines of communication which allows them to be productive.
  •        Through the Perfect Fit Program, Aerotek is able to communicate with clients about their needs so that they can always find the best person for a specific job and not waste time.
  •       Through rewards, a high climate of trust, properly sized teams, and regular team "Red Zone" meetings Aerotek employees are able to work very well in teams.
      The main point that makes Aerotek a leader in the staffing industry is their ability to motivate employees to work effectively in teams to achieve target goals.  This allows them to be a positively deviant organization and a leader in the industry.








Effective Communication leads to improved performance


     The ability to effectively communicate within a company and to external clients is an essential component of any successful organization.  Aerotek has been able to foster a culture of great communication which has allowed them to become a leader in the staffing industry.  One of their programs, The Red Zone, which consists of team meetings at the beginning and end of the day “allows information to be communicated in a more lateral way because it allows for all the parties to form a similar mental model, which can help achieve Aerotek’s main goals.”  Employees know what their goals are for each and every day and through this communication method they are better able to do their work in a more productive and efficient manner.
            In addition to their ability to communicate well within the company, Aerotek effectively communicates with clients to properly address their needs.  Todd Gardner, Aerotek’s Vice president of Marketing and Communications said, “We believe it is a priority to cater to the growing user base accessing websites from their mobile devices.” The mobile website was established in August 2011 to help increase communication between clients and Aerotek. The website provides many tools to accomplish communication which include the following options:
• Search for jobs by location, title and skill set
• Use GPS functionality to find Aerotek’s closest office
• Apply for a job with one click for users with an active Aerotek account 
• Email or social share any Aerotek job on Twitter/LinkedIn/Facebook
• Filter job search to match the user’s specific criteria
• Browse staffing capabilities and request information
Aerotek also has a program that is called the Perfect Fit Program that allows them to meet specific client needs.  Through this effective use of communication they are able to effectively match client needs and keep everyone on the same basis.  The Perfect Fit Program consists of five phases which, according to the company website are:
Customer Analysis - We profile your company to understand your business needs and determine the services that will make your staffing process more efficient and effective.
Sourcing - Our professional recruiters quickly identify the most qualified candidates using their industry knowledge and the extensive networks of our staffing firm.
Screening - At Aerotek, we get to know each candidate beyond just their resume. We find out the skills and qualities that will achieve the perfect fit for your position.
Selection - To complete the hiring process, we ensure all forms, screening and certifications are verified before the employee starts.
Performance Monitoring - We continually monitor our performance and the performance of our employees to make sure you are continually satisfied with our service.
What makes them a top company is that they provide a high level of service to their clients during and after the placement of an employee.  Aerotek is able to communicate very effectively with their clients and their own employees so that they can place the right people, the first time.  This increases productivity and reduces unnecessary delays during
 the process. 

Excellence-- Motivation at Aerotek


            Aerotek’s ability to motivate their employees to get the job done efficiently is another reason that they stand out amongst their competitors.  They are a staffing agency which is required to call potential employees that clients need and get them to be hired.  This can be considered a monotonous job which is why motivation is so important to managers in the company to get their employees to work hard.  The two main motivation tactics that Aeortek uses are to reward employees due to their performance and to remind them that they are doing a great thing by helping people find jobs in these tough economic times. 

            One of Aerotek’s key programs is their variable pay reward programs.  They are focused heavily on sales, commissions, and incentives to help motivate their employees.  The opportunities are there for employees to move from a recruiter to an account manager.  According to Maria Ciambotti, an account manager with Aerotek, “the fact that I could be rewarded through my efforts as a recruiter and that there was a clear path for me to progress forward in the company helped motivate me to do my best every day.”  Aeortek uses merit based pay to reward employees for individual performance based on performance appraisal ratings.  This is an advantage because people thought to be high performers can be given bigger raises.  Also, the higher performers will make more money through commissions. 

            Along with these financial incentives, Aerotek offers great intrinsic rewards such as Employee recognition programs.  When an employee does well, their team and managers congratulate them and make them feel important.  When an employee’s effort is appreciated, they are more likely to be satisfied in their job and do great work.  Another unique benefit that is offered through Aerotek is an industry leading flexible benefit program.  Consistent with expectancy theory’s thesis that organizational rewards should be linked to each individual employee’s goals, flexible benefits individualize rewards by allowing each employee to choose their compensation package (Robbins 103).   These rewards that make employees feel appreciated for the great work that they do helps to motivate them to do their best day in and day out.

            Another unique motivation tactic that Aerotek utilizes is to make a point to tell employees the benefits that they are providing to their clients.  They are helping people, some of which are in desperate need, to find a job in these tough economic times.  Ryan Fries, a director of business operations, commented to us how great it feels to know that you are helping people begin a path towards a stable path in their life.  Helping these people by finding them jobs really helps motivate all of us to keep on going to help the community.  This technique combined with the above motivation tactics allows Aerotek to get the best out of their employees and also allows their employees to be satisfied at work.  This makes Aerotek positively deviant in the staffing industry in which some other companies may not be able to motivate their employees as well.        

Implementation of Teamwork to Increase Overall Productivity


          Greg Hoyle, an Account Manager in the Professional Services Division, said that “the team-oriented nature of Aerotek is the central basis of our high-levels of productivity. Due to encouragement, aid, accountability, and incentive-based competition, the usage of teams increases individual output and efficiency on a daily basis.” Aerotek relies on teams heavily. Aerotek retains 160 field offices across the country, each having multiple divisions. Essentially, Aerotek views it’s a whole company as a team, comprised of many smaller teams. The entire country is divided into six regions. Next, the yield of each office across the country is ranked on a weekly, monthly, and yearly basis. Naturally, not all offices are occupied by the same amount of employees. To combat this, the productivity is measured as an average percentage, in conjunction with the population and previous results in each respective area. Within each office, as previously mentioned, there are multiple divisions. Each division is comprised of an account manager and recruiters. These divisions are viewed as teams in their own right, as their production will be compared to other divisions within the office, and across the region.

Rewards are distributed on each level of the aforementioned teams. For example, if Aerotek as a whole has a successful year, the entire company receives an additional off-day after New Year’s Day in January. If an entire region bolsters its fecundity within a given time, they could be dismissed from work at lunch on a Friday. Within each office, there are many ways of allocating rewards if the office were to meet quotas or “closing” a big contract. Be it office-wide lunches for the week, early dismissals, or “happy hours,” they strive to positively recognize performance. Lastly, each division may be rewarded with monetary bonuses or other recompenses for meeting quotas or increasing output.

Aerotek is surely not blind to the tendency of individuals to “socially loaf,” that is, slack off due to the belief that somebody else in their team will compensate for them. Accordingly, they offer rewards to the team and to individuals. Individuals with high-personal yields can win paid trips to Cancun, stock options, and more. In addition, each day starts and ends with “Red Zone.” During the morning Red Zone, each employee has to verbally state his or her openings and plans for the day. In the evening Red Zone, each employee has to announce any placements, “starts,” or drops. Needless to say, it holds each individual accountable for his or her actions.

A primary purpose of a work team is to provide positive synergy, reassurance, and interaction amongst its members. Aerotek hosts a bevy of events to hearten this team-based atmosphere. For example, there are office-wide team builders each quarter. Every event is different, but at the bare minimum, it involves a half day of work, food, drinks, and some fun activity designed to promote interaction. In addition, each division is allotted money for monthly team builders. Frequent choices include professional sporting events or concerts. In asking Shana Bluestein about her collaboration with her team members, she claimed that “they have become my second family. I would not enjoy this job or stay nearly as motivated without them.”

From an Organizational Behavior standpoint, there a few types of teams employed by Aerotek. Most teams could easily be considered a virtual team as computer technology is used to connect employees from all over. In general, no team is totally self-managed. For the most part, each team has to answer to someone. With that said, though, the supervisors are trained to manage by objectives. Accordingly, the policy is very “hands off.” They only get involved if the teams do not meet their goals. In a sense, each team could be considered a problem-solving team as each member is encouraged to share ideas for how to increase productivity. Finally, Aerotek is epitome of a multi-team system. In such a system, “different teams coordinate their efforts to produce a desired outcome.” The desired outcome, in this case, would simply be the maximum amount of possible revenue generated for Aerotek.

Lastly, Aerotek takes some precautionary measures to ensure the functioning of the team. As is the case with any company, Aerotek expends a significant amount of money to enable each employee to have adequate resources. Be it office-space, high-speed internet, high-end laptops or other work-related machinery, Aerotek puts each employee in a position to succeed. Between the high climate of trust exhibited from top to bottom, fitting size of teams, and the proper and realistic allocation of roles, Aerotek teams have proved to be the solid foundation of the entire organization.


Tuesday, September 20, 2011

Aerotek's Achievement in Promoting Diversity Initiative at Workplace


            Aerotek has invested a notable amount of time and money into its diversity initiative. While the awareness of diversity has become an integral part of many organizations, Aerotek’s tactics for attracting diverse candidates, companies, and internal recruiters are unique and innovative. Aerotek provides a bevy of internal training procedures to both promote diversity awareness, and also to explicate the positive effects of a diversified company.
 
      Recent research has shown that overtime, culturally and demographically diverse groups may perform better, if they can get over their initial conflicts (Robbins, 120).  At Aerotek, each office and department has one or two diversity champions, and 60 to 70 percent of the entire organization has attended the day-long diversity training class; eventually the number will be 100 percent. In addition, every director, VP and senior member of the company participates in a three-day diversity training class. “Aerotek has 200 to 400 “diversity champions” at all levels, nominated by their team leaders.” Aerotek has a team of 18 internal recruiters that are responsible for hiring internal candidates in all 160 offices. The 19th member of that team, though, owns the title of the Internal Diversity Coordinator. The job entails seeking outlets for diversity, be it among universities, diversity-specific programs, or others. For example, one program, Prep for Prep, identifies young, intelligent diverse students in the New York City Metropolitan Area. Aerotek financially supported the program, and has already hired a couple of students from it. With this enterprise, Aerotek ensures that its own workforce resembles the same type of diverse candidates they offer to its clients.  To increase external diversity, Aerotek has created many different strategies for targeting, attracting, and placing diverse candidates.  Aerotek not only promotes diversity within the organization but also work to help client companies achieve their own diversity.

      Most notably, Aerotek crafted its own MVP Program (Most Valued Partner). This program helps companies meet their minority spend goals and promote diversity within their own workforce.  According to Jason DeShields, an African American account manager with Aeortek, the MVP program provides excellent partnership opportunities for minority groups to have an equal playing field in the job market.  He also feels that the diversity within Aerotek helps to promote this aspect of the business by attracting potential customers and future employees due to mutual cultural understandings.  The program offers partnership opportunities for companies who are interested in teaming with minority staffing suppliers. These suppliers include, but are not limited to, racial, gender, economic, veteran, age, and disability diversity.  As a result of their efforts to promote a diverse work environment, Aerotek has been awarded with many awards, including the Best Diversity Company as awarded by the Diversity Careers Magazine.  We believe the diverse workforce at Aerotek makes it a positive environment to work because it creates a positive organizational culture.  Due to the ethical organizational culture, Aerotek increases its work performance.
Robbins. (2012). Essentials of Organizational Behavior, 120.

Monday, September 19, 2011

Introduction to Aerotek Staffing Agency



Photobucket        Aerotek is a member of the Allegis Group, a family of hiring companies. It is the largest, privately-held staffing provider in the United States, specializing in commercial, industrial, and technical staffing. It is a fortune 500 company that works with about 95% of other fortune companies, and to date, they have about 160 offices throughout the U.S.

        Aerotek was established in 1983 by two cousins, Steve Bisciotti and Jim Davis. Soon thereafter, John Carey joined the nascent company as another co-founder. Initially, the company was run out of Bisciotti’s Mother’s basement in Severna Park, Maryland.  Since those humble beginnings, Aerotek has grown significantly. Grossing an average of over $6 Billion dollars a year, the company has been named “the class of the growing staffing industry.” It is headquartered in Hanover, Maryland, and Aerotek clearly has strong ties to the Mid-Atlantic Region. However, the aforementioned office indicates the company’s national impact. Aerotek was recently named the “best place to work for recent college graduates” as reported by the Baltimore Business Journal. Given its dedication to its mission, its employees, and its customers, it is no secret why Aerotek’s positively deviant practices have made them so successful.

Utilizing these practices Aerotek has also become the number one, technical engineering staffing agency, the second largest US provider of scientific and clinical staffing, the third largest provider of industrial staffing and a top ten US provider of office and clerical staffing.  As a result of their strong performance they have been awarded numerous accolades in the industry.  Some of these include the best diversity company 2008 by Diversity Careers Magazine, Pinnacle award for supplier excellence in 2008 by Delphi, and the top supplier and global supplier award in 2007.

We believe that Aerotek is positively deviant in the staffing industry for many reasons.  For one, they are able to motivate their employees very well even in an industry that requires repetitive calls to pitch the advantages of their staffing agency to prospective clients.  They are also a very socially responsible and philanthropic company that puts an emphasis on the community and developing a positive and diverse workplace environment.  Aerotek also offers a flexible contractor benefit plan that separates them from the rest of their competition in the industry.  Through an incentive based pay-scale employees are reward for their great work which helps to maintain a healthy, yet competitive work environment.  The Perfect fit program helps to foster lasting relationships through good lines of communication with potential clients and creates a team oriented environment and allows for each employee to feel appreciated and valued by catering to their specific needs.

     Hypothesis:  As a result of Aerotek’s ability to create an encouraging workplace environment and socially responsible culture, communicate well with employees and clients, successfully motivate employees, and promote diversity has allowed Aerotek to separate themselves in the staffing industry.  Aerotek serves as not only a financially successful organization, but a company for which you would want to work.

Welcome!

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Welcome!

               You have unfolded the learning journal of Team Unity. Our members include Connor Alcide, Jeffrey Bogle, Michael Cassidy, Xizi Liao and Benjamin Lincoln.
           
               We apply various OB “lenses” to the organization Aerotek as we go through the course. Thank you for reading our journal. Your comments and suggestions are highly valued by us.

               To be continued…