Monday, October 17, 2011

Effective Communication leads to improved performance


     The ability to effectively communicate within a company and to external clients is an essential component of any successful organization.  Aerotek has been able to foster a culture of great communication which has allowed them to become a leader in the staffing industry.  One of their programs, The Red Zone, which consists of team meetings at the beginning and end of the day “allows information to be communicated in a more lateral way because it allows for all the parties to form a similar mental model, which can help achieve Aerotek’s main goals.”  Employees know what their goals are for each and every day and through this communication method they are better able to do their work in a more productive and efficient manner.
            In addition to their ability to communicate well within the company, Aerotek effectively communicates with clients to properly address their needs.  Todd Gardner, Aerotek’s Vice president of Marketing and Communications said, “We believe it is a priority to cater to the growing user base accessing websites from their mobile devices.” The mobile website was established in August 2011 to help increase communication between clients and Aerotek. The website provides many tools to accomplish communication which include the following options:
• Search for jobs by location, title and skill set
• Use GPS functionality to find Aerotek’s closest office
• Apply for a job with one click for users with an active Aerotek account 
• Email or social share any Aerotek job on Twitter/LinkedIn/Facebook
• Filter job search to match the user’s specific criteria
• Browse staffing capabilities and request information
Aerotek also has a program that is called the Perfect Fit Program that allows them to meet specific client needs.  Through this effective use of communication they are able to effectively match client needs and keep everyone on the same basis.  The Perfect Fit Program consists of five phases which, according to the company website are:
Customer Analysis - We profile your company to understand your business needs and determine the services that will make your staffing process more efficient and effective.
Sourcing - Our professional recruiters quickly identify the most qualified candidates using their industry knowledge and the extensive networks of our staffing firm.
Screening - At Aerotek, we get to know each candidate beyond just their resume. We find out the skills and qualities that will achieve the perfect fit for your position.
Selection - To complete the hiring process, we ensure all forms, screening and certifications are verified before the employee starts.
Performance Monitoring - We continually monitor our performance and the performance of our employees to make sure you are continually satisfied with our service.
What makes them a top company is that they provide a high level of service to their clients during and after the placement of an employee.  Aerotek is able to communicate very effectively with their clients and their own employees so that they can place the right people, the first time.  This increases productivity and reduces unnecessary delays during
 the process. 

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